Every year, shoppers in the United States circle certain dates on their calendars with excitement. These aren’t birthdays or anniversaries—they’re sale days. And if you’ve ever wondered What is the biggest sale in the US? the answer hasn’t really changed for decades. It’s Black Friday.
But here’s the interesting part: the way people shop for Black Friday in 2025 looks a lot different than it did ten or even five years ago. Between online mega deals, early access sales, and the rise of competing shopping events, you might think Black Friday has lost its edge. Yet, when you dig deeper, it’s clear that Black Friday still carries the title of the single biggest sale in the country.
Before we get into the cultural side of it, let’s clear up something practical that a lot of people ask: Which date is Black Friday sales 2025? The big day falls on November 28, 2025. That’s the Friday right after Thanksgiving, as it always is. Mark your calendar if you’re the type who loves hunting down deals on TVs, laptops, sneakers, or even kitchen appliances.
Why Black Friday Became “The Biggest Sale”
To really understand why Black Friday is still considered the biggest sale in the US, you’ve got to rewind a bit. Traditionally, retailers used Black Friday to kick off the holiday shopping season. Thanksgiving would end, families would sleep off their turkey dinners, and then boom—Friday morning meant long lines, doorbuster deals, and chaos at malls across the country.
In the 90s and early 2000s, Black Friday had this almost ritualistic feel. People camped out in the cold for deals that felt once-in-a-lifetime. Stores opened at 5 a.m. or even earlier. For many families, it was as much a tradition as watching the Thanksgiving parade.
The internet, of course, changed everything. When online retailers like Amazon stepped into the game, the concept of Black Friday stretched beyond one morning. These days, Black Friday sales often begin a week before the actual date. In 2025, some big-box retailers are already teasing “Black Friday Preview” deals weeks in advance.
Still, if you ask ten people What is the biggest sale in the US? chances are most of them will say Black Friday without hesitation. It’s that ingrained in the culture.
So, What Happens on November 28, 2025?
Here’s the simple answer to Which date is Black Friday sales 2025?—November 28. But the real story is that the shopping frenzy won’t be limited to that day. You’ll see price drops on electronics, clothes, furniture, and even groceries throughout November.
In fact, Cyber Monday (the Monday after Black Friday) has almost blended with it. You don’t really have to choose between the two anymore. Retailers often extend their discounts all weekend, and online stores may keep running promotions until mid-December. Still, the emotional weight of “Black Friday” makes November 28 the big headline date.
Competing Shopping Events
Of course, Black Friday isn’t the only sale worth talking about. If someone asks What is the biggest sale in the US? the accurate answer is still Black Friday—but it does have competition:
- Amazon Prime Day: Usually happens in summer, and it’s huge for online shopping. Deals are good, but it doesn’t beat Black Friday in scale.
- Back-to-School Sales: Big for families, but more niche.
- Memorial Day & Labor Day Sales: Strong for furniture, cars, and home goods.
- End-of-Year Clearance Sales: Great if you don’t mind waiting until after Christmas.
Even with all these, none have the cultural pull of Black Friday. It’s the one day where shopping itself feels like a national sport.
Black Friday 2025: What’s Different This Year?
Retail analysts are saying 2025 might be one of the most digital-first Black Fridays ever. Why? Because more people prefer scrolling on their phones instead of standing in line at 4 a.m. The deals are just as strong online, and with next-day or even same-day shipping, there’s less reason to fight crowds.
That said, in-person Black Friday shopping isn’t dead. Stores still lure people with “doorbusters”—those limited-time, in-store-only deals. It’s almost like an adrenaline rush for deal hunters. If you’re someone who loves the energy of a crowd, Black Friday in malls still delivers that.
Another trend in 2025: sustainability. More shoppers are paying attention to where their products come from, how they’re made, and whether companies are being transparent about supply chains. Some retailers are promoting “Green Friday” initiatives, offering discounts on eco-friendly goods or planting trees for every purchase.
Personal Take: Is It Worth It?
When people ask me What is the biggest sale in the US? I say Black Friday, no doubt. But is it always worth diving into? That depends.
If you’re shopping for big-ticket electronics, yes—Black Friday still saves you serious money. TVs, laptops, gaming consoles, and smart home devices are usually at their lowest prices. But for smaller stuff, like clothing or beauty products, the deals sometimes aren’t as impressive as they seem. Many retailers use Black Friday hype to clear out older inventory.
That’s why I think it’s smart to go in with a plan. Make a list, set a budget, and stick to it. Otherwise, the sheer volume of “deals” can get overwhelming.
Black Friday vs. Cyber Monday
A quick note on Cyber Monday since people often confuse the two. Cyber Monday is focused on online shopping, especially for tech. While Which date is Black Friday sales 2025? is November 28, Cyber Monday falls on December 1, 2025.
These days, the line between them is blurry. Many retailers run the same deals across the entire weekend. Still, if you’re planning to upgrade your laptop or grab holiday gifts, checking both days is smart.
Final Thoughts
So, let’s tie this together. If someone asks What is the biggest sale in the US? the straightforward answer is Black Friday. No other sale has the same history, scale, or cultural pull. And if you’re wondering Which date is Black Friday sales 2025? circle November 28 on your calendar. That’s the day the frenzy officially kicks off.
Of course, the way people shop is evolving. More online, more eco-conscious, more stretched across multiple days. But the heart of Black Friday is the same—it’s still the sale that defines the holiday shopping season in America.
Whether you’re waking up at dawn to grab a new TV in person, or just scrolling Amazon deals from your couch with coffee in hand, one thing’s clear: Black Friday remains king.
Frequently Asked Questions (FAQs)
The biggest sale in the US is Black Friday. It happens every year right after Thanksgiving and attracts millions of shoppers both in-store and online.
Black Friday 2025 falls on November 28, 2025. That’s the Friday immediately after Thanksgiving.
For big electronics like TVs, laptops, and gaming consoles, yes—it’s usually the lowest price of the year. For smaller items, you’ll sometimes find similar discounts during other seasonal sales.
No. While in-store deals still exist, most discounts are also available online. In fact, many shoppers now prefer to avoid crowds and order directly from their phones or laptops.
Black Friday (November 28, 2025) covers both in-store and online deals across all product categories. Cyber Monday (December 1, 2025) is mostly online-focused, with a stronger emphasis on electronics and tech gadgets.
The tradition started in the US, but it has spread worldwide. Many countries now run their own Black Friday promotions, though the biggest scale is still in America.
Make a shopping list, compare prices in advance, and set a budget. Sign up for newsletters from your favorite retailers so you know when early deals drop.
