Table of contents
- Pehla scene: Google ka dhaba
- SEO ka janam: 1990s ka jugaad
- Types ka funda — chaar bade dhaage
- 1. On-Page: “Content is king” bolte hain, lekin queen bhi chahiye
- 2. Off-Page: Mohalle ki izzat
- 3. Technical: Andar ki kharabi
- 4. Local SEO: “Near me” ka bhoot
- Black hat, white hat, grey hat — rang birange choohe
- Algorithm updates — Google ka bigg boss
- Tools — bagair kaam nahi banega
- Keyword research — sabse pahla pyaar
- Content writing — dil se, lekin format pe dhyan
- Future — kya hoga aage?
- Last sip of chai
- FAQs — jo log WhatsApp pe puchte hain, main yahan chipka deta hun
- FAQs Part 2 — jo log WhatsApp pe puchte hain, main yahan chipka deta hun
- Note :-
Bhai, sunn — SEO matlab Search Engine Optimization, lekin iska matlab sirf “google ko khush karna” nahi hai. Ye ek lamba kissa hai, jisme content, coding, backlinks, user intent, speed, mobile friendliness, aur kai chhote-mote factors ka judwa khel hai. Aaj main poori kahaani bataunga, jaise chai pe baith ke koi dost bataye — no jargon bombing, no “step-1-step-2” wala school essay. Bas jo samajh aaye, wohi likhunga. Chalu karte hain.
Pehla scene: Google ka dhaba
Socho internet ek bada highway hai aur Google ek highway dhaba. Aapko bhook lagi hai — “best biryani near me” type ki. Aap dhabe pe pahunche, puchha “bhai, plate batao.” Ab dhabawala (Google) aapko do cheeze dekhega:
- Kiska khana sabse zyada log pasand karte hain (popularity = backlinks + engagement).
- Kiska khana fresh, tasty, aur hygiene maintain karta hai (content quality + core web vitals).
Jitna aapka khana tasty, utni jaldi plate aapke haath mein. Same website pe hota hai: jitna aapki page useful, utni upar rank. SEO wohi recipe hai jisse aapki site “dhabe” pe trending ho jaaye.
SEO ka janam: 1990s ka jugaad
Jab internet naya tha, log “Submit URL” button pe click karte the jaise bijli ka bill bharte hain. Phir 1998 mein Google aaya — PageRank laaya, backlink ko vote maana. Phir se sab bhaag pade: “zyada links = zyada votes.” Log ne spam sites bana ke ek doosre ko link thokna shuru kiya. Google ne penalty maari. Phir content ka zamaana aaya. Phir mobile. abb AI. Har baar koi na koi naya twist. Matlab SEO ek daily soap hai — kal jo kaam kar gaya, aaj obsolete ho sakta hai. Isliye kehta hun, “SEO ek mindset hai, ek checklist nahi.”
Types ka funda — chaar bade dhaage
Main chaar broad dhaage pakad ke baithta hun. Har koi alag alag naam deta hai, but crux same hai:
- On-Page SEO — Apne ghar mein saaf-safai
- Off-Page SEO — Mohalle mein izzat kamana
- Technical SEO — Ghar ka foundation, paani, bijli, tanki
- Local SEO — Apne gaon mein padosi ko dikhana “hum hain na”
Inke andar aur micro types hain — voice, video, ecommerce, news, international — but chaar bade bucket samajh lo. Ab ek-ek kar ke deta hun, jo Yoast bhi blush kare.
1. On-Page: “Content is king” bolte hain, lekin queen bhi chahiye
On-page matlab aapke page pe jo bhi hai — text, images, title, URL, internal links, schema, faaltu ads nahi. Sabse pehla rule: intent match karo. Agar user “how to tie a tie” search kar raha hai, to aapki page pe step-by-step photos hone chahiye, not 500 words essay on history of necktie. Yoast ka traffic light system bolta hai:
- Keyphrase in slug — /tie-a-tie, not /article123
- Keyphrase in H1, H2 — but natural lage, jaise “Tie a Tie in 5 Easy Steps”
- Meta description — 155 chars, emoji optional, CTA hona chahiye “Dekho aur batao kaise laga.”
- Image alt — “tie knot step 3” not “IMG_001”
- Readability — Flesch score 60+ for Hindi/hinglish is tough, but short sentences, active voice, transition words (lekin, phir, bas) daalo.
Ek chhota hack: agar aap WordPress mein table of contents plugin lagaate ho, to auto jump links ban jaate hain — Google ussey “sitelinks” bana ke dikhata hai, CTR badh jaata hai.
2. Off-Page: Mohalle ki izzat
Backlinks — lekin quality wale. Ek bada myth hai “zyada links = zyada power.” Nahi bhai, ek link from Hindustan Times > 100 directory submissions. Kaise laaye?
- Guest post — lekin relevancy dekho. Tech site pe fashion article becho ge to spam score badhega.
- Digital PR — Koi unique data nikalo, survey karo, local newspaper wale khud link kar denge.
- Broken link building — Kisi bade site pe 404 mile, unhe mail karo “bhai, hamara fresh guide hai, replace kar do.” 5% reply rate bhi kaafi hai.
- Help a Reporter (HARO) — Roz 3 mails aate hain, 2 line jawab bhejo, shayar backlink mil jaaye.
Social signals ka direct impact nahi hai — Google ke engineer keh chuke hain — lekin agar post viral hua to link milne ke chances badh jaate hain. Indirect hai, lekin kaam karta hai.
3. Technical: Andar ki kharabi
Technical SEO wo cousin hai jo shaadi mein DJ bajata hai — dikhta nahi, lekin na ho to maza nahi.
- Core Web Vitals — LCP <2.5s, FID <100ms, CLS <0.1. Hindi site pe font load hone mein lag jaate hain, to system font rakho, jhatka kam karo.
- Mobile first — 80% India mobile se hai. Responsive nahi to bhool jaao.
- Schema — Article, FAQ, HowTo. Recipe site pe “cook time” dikhega to CTR 20% upar jaata hai.
- XML sitemap & robots — Auto generate karo, lekin manually check karo “disallow: /wp-admin/” to hona chahiye.
- HTTPS — Ab to Chrome “not secure” deta hai, user bhaag jaata hai.
- Canonical — Agar “/tag/biryani” aur “/category/biryani” same content hain, to canonical tag se duplicate hat jaata hai.
Ek chhoti tip: agar aap news site ho, to Google News Publisher Center mein apply karo — sarkaari approval se traffic ka alag hi naachta hai.
4. Local SEO: “Near me” ka bhoot
Local SEO = Google Business Profile (GBP) ka khel. Chote dukaandar se lekar bade hospital tak — sabko chahiye.
- NAP consistency — Name, Address, Phone har jagah same. JustDial, Sulekha, Facebook — ek number galat to confuse.
- Reviews — 5 star chahiye, lekin 100% fake nahi. 2-3 neutral bhi chalenge, authenticity dikhti hai. Reply karo “dhanyawaad bhai” type — Google ko achha lagta hai.
- Local keywords — “Biryani delivery in Borivali” not “best biryani.” Yoast local plugin laga lo, city name auto append ho jaata hai.
- Geo tags — Image mein latitude-longitude daalo. Phone se click karo to auto aata hai, desktop pe LR/EXIF tool se daalo.
- Local backlinks — RWA website, school fest blog, press release — sab chalta hai.
Micro types: Voice, Video, E-commerce
- Voice SEO — Query lambi hoti hai: “Alexa, batao aaj Chandigarh mein sweater pehen na padega?” Featured snippet target karo — 40% voice results wahi se uthte hain.
- Video SEO — YouTube second largest search engine. Title mein keyphrase pehle, description mein 200 words, captions auto + manual dono. Timestamp daalo — Google “Key Moments” bana ke dikhata hai.
- E-commerce SEO — Product schema, price, availability, review rating. Out of stock page 404 mat banao, 301 to parent category. Faceted navigation se lakhon duplicate URLs — use “noindex, follow” ya canonical.
Black hat, white hat, grey hat — rang birange choohe
Sunne mein aaya hoga. White hat = Google guidelines follow. Black hat = shortcut, penalty risk. Grey hat = beech ka rasta. Sach? Sab grey hain, koi pure white nahi. Guest post bhi technically paid link hai, lekin content quality achha hai to Google ignore kar deta hai. Main kehta hun: “Jo user ka fayda kare, wo hat kabhi black nahi hota.” Lekin agar aap 100 auto-generated pages bana rahe ho, spinner se, to ek na ek din penguin update aake tapka dega. Long game khelo, shortcut se traffic aata hai, lekin jaata bhi jaldi hai.
Algorithm updates — Google ka bigg boss
- Panda — 2011, thin content pe laat.
- Penguin — 2012, spammy links.
- Hummingbird — 2013, intent understanding.
- RankBrain — 2015, AI signals.
- BERT — 2019, natural language.
- Helpful Content — 2022, “kitna useful hai aapka content?”
- Reviews Update — 2023, fake review pe danda.
Har update ke baad WhatsApp university mein message aata hai “SEO khatam ho gaya.” Nahi bhai, sirf trick wala SEO khatam hua. Jo user pe focus karta hai, wo survive karta hai.
Tools — bagair kaam nahi banega
Free wale: Search Console, Analytics, PageSpeed Insights, Keyword Planner, AnswerThePublic, Google Trends.
Paid wale: Ahrefs (backlink king), SEMrush (all-in-one), Screaming Frog (crawl like lizard), SurferSEO (content editor live score deta hai).
WordPress walo ke liye: Yoast (free bhi kaafi hai), Rank Math (more schema options), WP Rocket (caching), ShortPixel (image compress).
Lekin yaad rakho — tool se ranking nahi aati, dimaag se aati hai. Tool sirf batata hai “kahan khujlana hai,” khujlana aapko khud hai.
Keyword research — sabse pahla pyaar
Seed keyword socho: “biryani recipe.” Phir Google ke auto-suggest dekho: “biryani recipe in hindi”, “biryani recipe kerala style”, “biryani recipe without onion.” Phir Search Console mein dekho aapki site pe kya impressions aa rahe hain — 10 clicks, 900 impressions, position 58 — matlab scope hai. Ahrefs mein difficulty dekho — KD 0-10 easy, 50+ mushkil. Lekin KD sirf backlinks ka estimate hai, intent nahi. Agar aapki site 2 mahine ki hai, to long-tail lo: “one pot biryani recipe for hostel students.” Volume kam hai, lekin 20 article milake 5k monthly traffic ban jaata hai. Compound effect.
Content writing — dil se, lekin format pe dhyan
Main likhta hun jaise bolta hun — lekin structure bhi zaroori hai. Featured snippet ke liye 40-50 word ka definition box daalo. FAQ schema ke liye 3-4 sawal-jawab last mein. Table banao comparison ka — Google pasand karta hai. Image ka name “biryani-step-3.jpg” rakho, alt same. Internal link daalo — “dum cooking kya hai” pe pehle wala post. External link bhi daalo — Wikipedia ya nutrition database — Google ko lagta hai “reference hai, banda serious hai.”
Galtiyaan jo maine khud ki — aap mat karna
- 2016 mein maine 500 word ka article likha “SEO tips” — duplicate content nikla, panda ne dhoya.
- 2018 mein paid PBN package liya — $100 wala, 2000 links overnight. Penguin aaya, domain ka naash.
- 2020 mein maine AMP lagaaya, styling kharab ho gayi, user bounce 90% ho gaya. Phir hata diya.
Seekh: “Jo user ko tang kare, wo Google ko bhi tang karta hai.”
Future — kya hoga aage?
AI overviews (SGE) aane wale hain — upar se answer milega, clicks kam honge. Lekin jo in-depth content hoga, source wahi dalega. Brand queries badhaao — log direct aapka naam search kare “yoursite biryani recipe” — to AI bhi aapko cite karega. Video + text combo chalega — same content ko do formats mein daalo. E-E-A-T: Experience, Expertise, Authoritativeness, Trust — author bio mein “Chef for 15 years” daalo, social proof lo. Bas yahi trend aage bhi rahega: “User first, Google second.”
Last sip of chai
SEO koi rocket science nahi, lekin ek din mein nahi seekha jaata. Har update, har naya tool, har naya format — sab seekhna padta hai. Lekin agar aap neeche wali line yaad rakho to 80% problem solve:
“Apni site aise banao jaise aap apne best friend ko kuch recommend kar rahe ho — no faff, no uljhana, seedhi baat, poori information, aur thoda sa pyaar.”
Bas, jitna bola utna kaafi hai. Ab jao, Search Console kholo, dekho kis query pe impressions aa rahe hain, ek naya page banao, aur Yoast ko green karao. Agar koi specific problem ho — “meri category page index nahi ho rahi” types — to phir puchhna. Tab tak ke liye, alvida bhai!
FAQs — jo log WhatsApp pe puchte hain, main yahan chipka deta hun
A: Naye domain ko 3-6 month normal, agar competition kam ho to 4-6 week bhi chhap jaata hai. Lekin “guarantee” koi nahi de sakta; Google ki marzi, hamari dua.
A: Quality > quantity. Ek relevant DR 70+ link kai baar 100 low-grade directories ko dhula deta hai. Bas spam score 5% se neeche rakho.
A: 100%. Google BERT Hindi ko achhe se samajh chuka hai. Bas intent clear rakho, grammar na tooti, aur unicode font use karo (not image-of-text wala trap).
A: Yoast green karne ke liye guideline hai, lekin natural flow marodo mat. Agar 0.8% ho gaya aur sab readable hai, to bhi chalta hai. Google “keyword stuffing” sun ke laat maarta hai.
A: Direct signal nahi, lekin viral hone se links aur mentions milte hain — wo indirectly madad karte hain. Bas fake Fiverr shares mat khareedna, kuch nahi milata.
A: Pehle to canonical ya DMCA lagao. Agar desi site hai to hosting provider ko mail karo. Saath mein apna content fresh rakho: date update, new screenshots, extra FAQ — Google duplicate kaafi achhe pakadta hai.
A: Thoda sa — trust factor ke liye. Lekin 6 mahine purana domain bhi rank kar sakta hai agar content solid ho. Old domain ko spam history na ho, bas.
A: Time-stamp ka direct impact nahi. Jab bhi publish karo, XML sitemap ping ho jaaye aur Search Console fetch kar lo — bas indexing shuru.
FAQs Part 2 — jo log WhatsApp pe puchte hain, main yahan chipka deta hun
A: First draft ke liye chalta hai, lekhak (aap) usme apna experience, examples, cultural nuance daalo. Pure AI copy paste kiya to helpful content update aake dhokla bana dega.
A: Agar 2-3 sawal user ke man mein aate hain to daalo. Zyada irrelevant FAQ se bounce rate badhega. Yoast FAQ block laga lo, GSC mein “valid with warning” na aaye, bas.
A: Free plugin combo: Lightweight theme (Astra/GeneratePress) + WP Rocket (free alter: LiteSpeed Cache) + ShortPixel (100 images/month free). Hosting agar shared hai to at least PHP 8.0 upgrade karwa lo — 30% speed upar jaata hai.
A: Traffic overnight 50%+ drop + GSC ke “Manual Actions” tab mein red line. Aao, problem padho, fix karo, reconsideration request bhejo — 2 week se 2 month lagte hain reply aane mein.
A: Kar sakte ho, lekhak primary intent ek rakho. Secondary keywords naturally fit ho to bane ki baat hai. Agar har paragraph alag topic ghusedoge to Google confuse — ranking kisi ko bhi nahi milegi.
A: Haan, authoritative source ko do-follow link se Google ko signal jaata hai “bande ne research kiya hai.” Lekin competitor ko follow mat dena, usme no-follow daalo ya affiliate disclaimer laga do.
A: Agar basics samajh aa gaye hain is blog se, to pehle free experiments karo. Jab 100 page index ho jaaye aur specific problem ho (e.g. crawl budget, log file analysis) tabhi premium course/mentor lo.
Note :-
Aur kuch ghabrana wala na ho to bhai comment/mail kar dena, par yaad rakho — SEO ka koi “final exam” nahi, bas continuous improvement and Experiment hai.
